NEXUS CAPITAL

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Introduction

This worksheet is to help you get clear on your Ideal Client Profile & Offer so you can create the best message and offer to stand out from the crowd.

1. Defining Your ICP

You need to first get clear on who your target market is before creating an offer for them

First Name *

Last Name *

Email *

Phone *

What specific industry or community (niche) and sub-niche do you focus on? *

Can you provide three examples of companies that perfectly fit your ideal customer within this niche? *

What are the typical job titles of the people you aim to help within these companies? (e.g., Marketing Manager, Software Developer) *

What is the ideal size (number of employees) of a company you'd like to work with? *

What specific problem do you address for companies in your target niche? (e.g., Generating leads, Managing customer data) *

What are the primary goals of the people you help within these companies, and how does your solution address them? (e.g., Increase sales, Improve efficiency) *

What are the negative consequences of the problem you solve for these companies? (e.g., Lost revenue, Unhappy customers) *

What methods have companies in your niche typically tried to solve this problem in the past? *

What is the current situation for companies facing this problem? (e.g., Frustrated with existing solutions, Lack of awareness) *

What is the ideal outcome companies in your niche hope to achieve by solving this problem? (e.g., Increased productivity, Improved customer satisfaction) *

How are companies currently trying to address this problem, even if it's not ideal? (e.g., Manual processes, Inefficient tools) *

What are some common beliefs or misconceptions companies in your niche have about this problem? *

Are there other industries or sub-niches experiencing a similar problem that you could potentially serve? *

2. Defining The Offer

The outcome should align with what the market wants, not what you can do. (you're not a branding, email marketing, or SEO company you help niches achieve a transformation.)

What is the tangible promise they will see after working with you? (numbers-based) *

What revenue range or uplift should they expect to see from your service? *

What other tangible benefits would they achieve from using your service? *

From using your service what pains/frustration would they avoid? *

What is the big promise you intend to keep? What’s the bold claim? *

How can you make this promise tangible? numbers-based *

What will this mean to them? What doors does it open for them? *

Why is this outcome important to them? *

What mechanism do you use to achieve their desired situation? explain your mechanism in 1 sentence *